Research: Know what your target market is for your product or service and crucially what visitors will use as a search phrase to locate information regarding that product or service.
Keywords & Key Phrases: Building a list of keywords and key phrases relating to your product or service should be one of the first tasks to be completed when optimising a website. The list should include many variations and combinations of words, many of these would have been found during the research phase. A keyword finder will help find keywords that are currently being searched on. There is a massive range of key word finder tools and software available – some free and some not. We recommend the Google Adwords keyword tool.
Domain Names: If possible acquiring a domain name containing keywords or a key phrase adds great weight to a website. We are Domain Name Registrars with Noinet and can provide and host an .uk domain on our servers.
Web Page Naming: At UInternet Ltd, we firmly believe in providing the Search Engines with as much information \ help regarding a web pages contents as possible. So the logical choice is to use the targeted key word\phrase as the web page name. The content must contain relevant information relating to the web page name.
Title Tag: The title tag of your website page is arguably the most important HTML tag. Search Engines attach a lot of importance to these keywords. A page with a certain keyword in the title tag will usually rank higher than a page with the same keyword in the body tag. The <TITLE> tag is also often displayed as the title of your page in search results, so make sure that it is compelling to a human reader too.
Meta Tag - Description: This tag will be displayed to the user in some search engine results. Therefore, it pays to craft a good description that will rank well and be easily readable. Once again consider including a clicking trigger.
Meta Tag - Keywords: is not read by all search engines. It’s purpose is to define what keywords apply to your page, so it is still a good idea to include it.
Headings are generally the larger print on a page used to emphasize or introduce new topics. A heading often appears at the very top of the page. Headings come in various sizes represented by tags like <H1>, <H2>, <H3>, etc. Some of the search engines give extra relevance to keywords that appear within a heading tag. So, be sure to try to use your important keyword phrase in one or two heading tags on each page.
Content is King, is a phrase often used with Search Engine Optimization, it 's true, a web sites content should provide the visitor with the information they are searching for quickly and clearly. But what, I hear you say, has this got to do with Search Engine Optimization. Well, the more relevant the content on your web site the more search engines like Google will list it in there Search Engine Results Pages (SERP's). The BODY area is where the bulk of the text on a page generally resides. This is the informative copy on your page. Stick to the rules of copywriting, and avoid overusing keywords and keyphrases.
Link Text can help improve a page's relevance to a given search. The text within a LINK is sometimes weighed more heavily than words found in the regular body text.
Always use your primary keywords in the visible link tag area of at least one link, and try to place them at the start of the link where possible. In fact, it’s a good idea to try to use your keyword phrase as the only text that is hyperlinked.
Hyperlink URL Keywords – keywords within the name of the page, are given extra relevancy by some search engines. Therefore, it pays to name your pages after your important keyword phrase.
ALT Text: The Alt text of an image tag is used to describe a graphic for those users who surf with the graphics turned off. It is also useful for the sight impaired who use software that reads the contents of web pages to them. To see ALT text on a page, put your cursor over an image. If there's ALT text, it will show up in a box beside the image. Some search engines will index the contents of ALT text and use it when determining relevancy and ranking. However, be sure to describe the image first while also including your keyword phrase
Keyword \ Key Phrase Balance: The next method is to find the correct balance of keywords and phrases in the content of a web page and utilising them efficiently. This is the art of calculating how many keywords should exists in your content compared to the search phrase being used to find this information.
Internal Linking: Creating a web site that can be easily navigated is very important as the visitors to your site will be searching for information, a service or a product. If they are unable to find it quickly and easily they may move to another web site or try searching again. Regarding SEO Internal linking can be used to add keywords or key phrases by using the <title> tag contained in the hyperlink. This can be seen when hovering the mouse pointer above a link.
Coding: All the high listed web site use either XHTML or HTML. The reason for this is the code created allows the search engine robots \ spiders to quickly and efficiently scan web pages.
Back Links: Possibly one of the most important parts of SEO. Also one of the hardest. Negotiating with other webmasters to provide a text back link is a fine art and requires a lot of patents. The key points to remember are to attain back links from reputable web sites which contain information relating to your products or services. Recently SEO experts are looking towards Social networking sites e.g. Twitter and facebook and to a lesser extent LinkedIn to provide quality information and back links. This process is known as Social Marketing.
Web Site Hosting: Selecting the right hosting company is a task in its own. We offer optimized website hosting in that we provide every website we host with its own unique IP address. This enhances the sites optimisation plus provides easy to add on options e.g. Security Certificates (https)
Google Analytics: The use of Google Analytics on a web site is key to knowing who, when, where and how visitors are accessing your web site. A vital FREE resource that is a must for any web site owner \ webmaster.
Site Maps: A site map will help the search engines navigate and therefore index your web site quickly. Anything that can be done to help the search engines will help your web site. Google robots, for instance, look for sitemap.xml in the root of a website. This file is used will be used to take a snapshot of the web pages thus aiding the indexing process.
