E-Mail has always been and remains the best way to make direct contact with your audience. Reports indicate that in 2006, businesses in the USA alone spent US$400 million on e-mail internet marketing. In many respects, unsolicited bulk e-mail has damaged the credibility and reputation of e-mail as an internet marketing tool.
As it is often difficult to distinguish between legitimate and unsolicited e-mail web marketing, it might be a safer bet when considering e-mail internet marketing to look at an opt-in campaign.
Organisations need to be careful when using e-mail as a web marketing strategy that they don’t alienate recipients, or become labelled as spammers for using this kind of internet marketing.
An opt-in email web marketing campaign is an effective communication and internet marketing option to increase customer loyalty.
There are a number of stages to an Opt-in email web marketing campaign. These are as follows:
Does your message, company and target audience lend themselves to e-mail as an internet marketing medium? How best might it be applied?
It is important to ensure the e-mail web marketing campaign uses well-written copy to maximize internet marketing potential.
Creating e-mail designs that load quickly and look great to maximize the web marketing impact. Avoid large images, hidden content and over ambitious styling.
Build true opt-in e-mail web marketing campaigns through subscription lists created through forms, invitations and incentives to maximize impact.
Test for the most effective web marketing combinations of copy and landing pages.
Keep your list clean and usable, monitor opt-outs, remove duplicate and dead addresses.
It is reccommended to closely track all e-Mail campaigns, monitor opened e-mails and used links - adjusting the campaign and modifying messages accordingly.
